A simple way to obtain high value backlinks
What is a 301 Redirect?
A 301 redirect is a permanent redirect from one domain to another. I am offering a service which takes advantage of previously expired domains that benefit from inbound links from highly authoritative sites such as bbc.co.uk, telegraph.co.uk, observer.co.uk, etc.
When a website links to another it passes on link equity (you may have seen the term “link juice”) to that domain. Search engines view links as votes by other websites that your page is valuable and worth promoting, so if established sites are sending traffic to your website this is seen as a positive ranking factor. The more good inbound links you have, the more likely you are to rank well for your targeted keywords and phrases.
By implementing a 301 redirect from a website like the bbc.co.uk you will gain the positive link equity that domain affords – typically the Domain Authority of one of these sites is up at 95+ – They’re very good links to have pointing to your website.
Finding the original link
I used an article from 2001 as a seed to scan the BBC website. The scan was fairly large and pulled up over 600 expired domains. This was filtered to only include .org domains however there were still 262 domains available.
Next, I ran the expired domains through Moz’s Link Explorer until I found one with good metrics and with the BBC link showing as an inbound link to the domain.
Checking the Source Page
The page where the link was found was a news article from 2002 titled “Internet dating ’empowers women“. A lot of earlier BBC pages contain an External Links section sending visitors to related third party websites. It’s these links we are looking to capture.
By viewing the source of the page I was able to ascertain that the link was “dofollow”.
Registering The Domain
On 3rd November 2020 I registered a domain – www.lovemarisa.org. The domain was originally registered 20 years ago however for whatever reason the original owner has allowed the domain to lapse.
A Positive Outcome
This client took 3 redirects with me in November 2020. Prior to implementing the redirects the Moz Domain Authority score of the site was 14 out of 100.
A month later we can see that the redirects have been picked up and the Authority score has doubled to 28. This is an excellent result…! Whilst 28 may not seem a great score, if you were to perform a search for a service in your locality I’m very confident the websites occupying the results on the first page will have authority scores of high teens to mid twenties.
By adding a small number of redirects to your site you can quickly reach a score that is good enough to put your business where people will find it.
The results above are not a one off. I’ve implemented hundreds of redirects and see many repeat orders. Below are a number of graphs which show typical improvements my customers are seeing…
Why use a 301 Redirect?
301 Redirect from the BBC
This can be performed as a one off or as part of a wider project.
Work with me as a direct client or purchase the service through Fiverr.com.
Discounts available for purchases of 2 links or more.