Creating Links To a website using Google Stacking
SEO's best kept secret - using Google entities to improve positioning.
Building links on google properties
Google has many different entities that when used together can help improve a website’s positioning.
Google stacking is the act of linking a Google entity or Google asset such as a Google Site to another Google entity, for example a Google Sheet, for the purpose of increasing authority around the subject entity (ie. entity authority) and that entity’s related domain (website) and Google My Business listing.
The Results
This is a new addition to my portfolio and is introduced after 4 months of testing. I always want to be sure that any service I offer works which gives me the confidence to push it to a potential buyer. I develop long term relationships with clients and that simply wouldn’t happen if I were to provide poor products.
I have 5 test sites detailed below. Screenshots were taken from Ahrefs (a third party SEO tool) to record positioning before the Google Stacks were put in place. The follow up screenshots ae also from Ahrefs…
Site 1 – Flossy Hair Salon
The screenshot was taken on 27th May. The website ranked for 7 keywords/phrases – I created stacks around the 6 relevant ones:
- hair salon Blackburn
- hairdressers Blackburn
- hair salons Blackburn
- Blackburn hairdressers
- hairdressers in Blackburn
- beauty salon Blackburn
The screenshot below was taken on the 15th November. The site is now ranking for 21 keywords/phrases:
Improvements for the phrases targeted:
- hair salon Blackburn : From position 19 to 9. +10 places
- hairdressers Blackburn : From position 29 to 13. +16 places
- hair salons Blackburn : From position 26 to 13. +13 places
- Blackburn hairdressers : From position 30 to 13. +17 places
- hairdressers in Blackburn : From position 31 to 13. +18 places
- beauty salon Blackburn : From position 58 to 22. +36 places
Site 2 – AK Hair
The screenshot was taken on 29th May. The website ranked for 13 keywords/phrases – I created stacks around 8:
- hair salon Blackpool
- hairdressers Blackpool
- hairdressers in Blackpool
- hair salons Blackpool
- recommended hairdressers blackpool
- blackpool hairdressers
- beauty salons blackpool
- beauty salon blackpool
The screenshot below was taken on the 15th November. All 8 keywords/phrases show great improvements:
Improvements for the phrases targeted:
- hair salon Blackpool : From position 20 to 12. +8 places
- hairdressers Blackpool : From position 35 to 23. +12 places
- hairdressers in Blackpool : From position 27 to 15. +12 places
- hair salons Blackpool : From position 40 to 16. +24 places
- recommended hairdressers blackpool : From position 37 to 21. +16 places
- blackpool hairdressers : From position 46 to 31. +15 places
- beauty salons blackpool : From position 73 to 44. +29 places
- beauty salon blackpool : From position 76 to 25. +51 places
Site 3 – Vici Hall
The screenshot was taken on 16th June. The website ranked for 19 keywords/phrases – I created stacks around 5:
- hair dressers derby
- hairdressers derby
- derby hair salon
- hair salon derby
- mobile hairdressers derby
The screenshot below was taken on the 15th November. Again we see huge gains on the phrases used. The site now ranks for 40 phrases against 19 when starting:
Improvements for the phrases targeted:
- hair dressers derby : From position 57 to 31. +26 places
- hairdressers derby : From position 54 to 33. +21 places
- derby hair salon : From position 69 to 29. +40 places
- hair salon derby : From position 59 to 27. +32 places
- mobile hairdressers derby : From position 16 to 8. +8 places
Site 4 – Preston Plumber
The screenshot was taken on 21st June. The website ranked for 7 phrases – I created stacks around all of them:
- plumbers preston
- plumber in preston
- plumbers in preston
- plumber preston
- emergency plumber preston
- boiler repair preston
- boiler repairs preston
The screenshot below was taken on the 15th November. Positive movement on 6 out of 7 keywords/phrases (the 7th no change):
Improvements for the phrases targeted:
- plumbers preston : From position 38 to 22. +16 places
- plumber in preston : From position 43 to 38. +5 places
- plumbers in preston : From position 47 to 25. +22 places
- plumber preston : From position 63 to 48. +15 places
- emergency plumber preston : From position 63 to 59. +4 places
- boiler repair preston : From position 68 to 68. +0 places
- boiler repairs preston : From position 70 to 67. +3 places
Site 5 – Stuarts Builders
The screenshot was taken on 20th June. The website ranked for 6 relevant phrases and one not so relevant – I created stacks around 4:
- builder bolton
- builders bolton
- bolton builders
- builders in bolton
The screenshot below was taken on the 15th November. Again, positive movement for the keywords/phrases:
Improvements for the phrases targeted:
- builder bolton : From position 20 to 20. +0 places
- builders bolton : From position 22 to 18. +2 places
- bolton builders : From position 26 to 20. +6 places
- builders in bolton : From position 28 to 18. +10 places
Be my next success story
Are you looking to improve the reputation of your website? Why not try Google Stacking?
Get in touch with me on Fiverr to improve your online visibility today…